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A website that looks professional and a website that works are not the same thing. Our Website Checklists give you practical tips for what to look for through the eyes of the patient, donor, or community member you're trying to reach.
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Is your health practice's website working?
A 10-point self-assessment for health and wellness practices that ready to see what patients see.
Before a patient calls your clinic, they've already decided whether to trust you. That decision happens on your website, in the first few seconds, before anyone on your team has said a word.
This checklist helps you see your practice the way a first-time patient does. Ten honest questions that most health practices have never stopped to answer.
What you'll know after working through it:
What your homepage is actually communicating before anyone reads a single word
Whether your booking or contact information is as easy to find as you think it is
Which trust signals are missing, and how that affects whether patients call
Whether a new patient landing on your site at 11pm would feel like they'd found the right place, or keep searching
Is your nonprofit's website working?
A 10-point self-assessment for organizations ready to work improve their online presence.
Donors decide whether your organization is trustworthy in about eight seconds. Community members figure out whether this is the right place before they ever make contact. Volunteers form an impression before they read your mission.
This checklist helps you see your website the way those people do before you've had a chance to explain yourself.
What you'll know after working through it:
Whether a first-time visitor can understand your mission without scrolling
How visible your actual impact is to someone who doesn't already believe in your work
Whether a potential donor could find how to give in under ten seconds
Whether your brand would stand out if set next to three other organizations doing similar work in your area
These are the questions I ask before every brand project
I've spent a decade designing for health and wellness organizations. This included years doing patient education design for hospital systems, where the work was about helping patients understand complex health information.
What I learned from that work is that most health practices and nonprofits are more focused on the quality of what they do that the customer experience sometimes gets left behind. The website that made complete sense to the team who built it is often confusing, or even invisible, to the person who needs it most.
In my user experience research on healthcare websites, the data consistently shows that patients make trust decisions before reading a single sentence. It’s not based on your credentials or your outcomes, but rather on whether the page they landed on meets their needs.
These checklists are the questions I bring to every brand and web evaluation. I'm sharing them with you because knowing where the gaps are is the first step to closing them.
