Design Services
With a thoughtful, collaborative approach, our strategic design solutions support your mission, strengthen your online presence, and grow alongside your business.
What if your brand told a story that people could step into?
The result is a brand that doesn't just look the part. It earns trust, communicates credibility, and creates the kind of first impression that’s designed to hold up, to grow with you, and to make the people you most want to reach feel like they've arrived somewhere they belong.
That's the question we come back to with every client. The work starts with strategy and a clear understanding who you serve, what sets you apart, and what's been getting in the way. From there, the process is guided and collaborative where you'll be involved at every stage.
How the work unfolds
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Discovery & Direction
We start with strategy to define your goals, audience, and positioning. This ensures your brand is built on clarity, not guesswork.
Design & Build
With direction in place, we bring your brand to life. From visual identity to website design, every element is crafted to feel cohesive, grounded, and aligned with the way you already serve your clients.
Refinement & Collaboration
You’re part of the process the whole way through. We build in thoughtful checkpoints to gather feedback, refine details, and make sure everything feels right before moving forward.
Delivery & Handoff
Once everything is complete, you’ll receive organized files, clear guidance, and the tools you need to confidently use your brand and website going forward.
Ongoing Support
If you need continued support, we offer ongoing design retainers so your brand can evolve as your work grows.
The Trust Foundation
You’ve been building something meaningful, but your branding hasn’t kept up. Our Trust Foundation package gives you the structure, guidance, and design support to bring everything into alignment, so you can present your brand confidently.
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Client questionnaire: A thoughtful intake process designed to surface your values, audience, and goals before a single design decision is made so your brand is built on clarity, not guesswork.
Brand strategy document: A written foundation outlining your positioning, ideal client, brand voice, and visual direction. The thinking behind the design, documented and yours to keep.
Primary logo: A fully custom logo mark designed to be the recognizable face of your brand across every context, such as digital, print, and beyond.
Secondary logos & submarks: Alternate lockups and simplified marks (horizontal, stacked, icon-only) for flexible use wherever your full logo won't fit.
Personalized color palette: A carefully selected set of primary and secondary colors, complete with hex, RGB, and CMYK values chosen for both aesthetic cohesion and following WCAG accessibility guidelines.
Typography system: A curated hierarchy of 2–3 font pairings with clear guidance on how to use each (headings, subheadings, body copy, and accents) for consistency across every touchpoint.
Brand pattern or texture: A custom repeating graphic element that gives your brand a distinctive, ownable quality beyond the logo alone.
Brand guidelines PDF: A concise reference document covering logo usage, color specifications, typography rules, and do's and don'ts. Basically it’s your brand's bible for consistent application.
Social Media Assets: Your logo or submark sized and formatted for Instagram, Facebook, and LinkedIn and three Instagram highlight cover icons
Complete file package: All logos and brand marks delivered in every format you'll need (.svg, .eps, .png, .jpg, .pdf), organized and ready for both digital and print use.
Brand strategy document: A written foundation outlining your positioning, ideal client, brand voice, and visual direction. The thinking behind the design, documented and yours to keep.
Primary logo: A fully custom logo mark designed to be the recognizable face of your brand across every context, such as digital, print, and beyond.
Secondary logos & submarks: Alternate lockups and simplified marks (horizontal, stacked, icon-only) for flexible use wherever your full logo won't fit.
Personalized color palette: A carefully selected set of primary and secondary colors, complete with hex, RGB, and CMYK values chosen for both aesthetic cohesion and following WCAG accessibility guidelines.
Typography system: A curated hierarchy of 2–3 font pairings with clear guidance on how to use each (headings, subheadings, body copy, and accents) for consistency across every touchpoint.
Brand pattern or texture: A custom repeating graphic element that gives your brand a distinctive, ownable quality beyond the logo alone.
Brand guidelines PDF: A concise reference document covering logo usage, color specifications, typography rules, and do's and don'ts. Basically it’s your brand's bible for consistent application.
Complete file package: All logos and brand marks delivered in every format you'll need (.svg, .eps, .png, .jpg, .pdf), organized and ready for both digital and print use.
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Investment: Starting at $2,800
Timeline:
Runs four weeks from start to launch.
Once your project is booked and your deposit is submitted, you'll receive a client questionnaire to complete before we get started. From there, the process unfolds over three to four weeks beginning with a discovery call and brand strategy document, moving into logo design and identity development, and closing with full delivery of your brand guidelines PDF and complete file package.
Two rounds of revisions are included: one during the logo concept phase to refine direction, and one at the end to address any final adjustments across the full identity. Revisions are collected in writing and are scoped to refinements within the approved direction.
If you're ready for a website alongside your brand identity, The Full Presence package brings both together in one cohesive process.
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You're not sure how to describe what makes your work different.
You've been piecing things together as you go, but it’s time for one, cohesive brand.
You're attracting clients, but not always the right ones.
You want a clear foundation before investing in a website.
BRAND STRATEGY & IDENTITY
BRAND & WEB DESIGN
The Full Presence
You have a clear sense of who you are and what you offer, but your website isn't reflecting that yet. Our Full Presence package brings your visual identity and online presence together, so the first impression you make is one that actually earns trust.
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Everything in The Trust Foundation package
Website strategy session: A dedicated call to map your site's structure, page priorities, and conversion goals before design begins so every page has a clear purpose.
Custom website design: A fully custom, 5-page website built on Squarespace, designed from scratch to reflect your brand and speak directly to your ideal clients.
Mobile-responsive build: Your site is optimized for every screen size, ensuring a seamless experience whether visitors find you on a phone, tablet, or desktop.
On-page SEO foundation: Title tags, meta descriptions, image alt text, and heading structure set up correctly from the start giving your site its best chance of being found.
Image direction & curation guidance: Thoughtful direction on photography style and stock image selection so your visuals feel cohesive, intentional, and aligned with your brand.
Website training videos: Personalized screen recordings walking you through how to update and maintain your site so you feel confident and in control after launch.
30-day post-launch support: A dedicated window after your site goes live for questions, small adjustments, and peace of mind as you settle into your new digital home.
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Investment: Starting at $6,500
Timeline:
Runs ten weeks from start to launch.
Once your project is booked and your deposit is submitted, you'll receive a client questionnaire and a content checklist outlining everything you'll need to gather before the web design phase begins, such as copy, photography, and any existing assets.
The process moves in two sequential phases: starting with building the brand identity, then pivoting to building the website. You will fully approve the brand before we begin building the website, which keeps both phases clean and prevents rework. Two rounds of revisions are included for the brand, and two for the website — one during design and one before launch. Revisions are collected in writing and are scoped to refinements within the approved direction.
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You have a brand direction but nowhere credible to send people.
Your website started as a placeholder that became permanent.
You're losing potential clients because your online presence doesn't match your expertise.
You're ready to invest in something built to grow with you.
The Groundwork
A grounded, efficient way to build your visual identity that actually does its job. Each semi-custom kit gives you a professionally designed logo system, color palette, typography, and more all vetted for accessibility and tailored to the work you do. It's a clear path to looking credible and cohesive without the timeline or cost of a fully custom project.
Each brand kit is only sold once so you’ll never have to worry about other brands looking similar to yours. Show up and stand out confidently.
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Primary logo: Your core mark, set with your business name in two layouts (horizontal and vertical).
Secondary logos and brand marks: A full suite of logo variations that include the submark, icon, badge, monogram, and lettermark.
Accessibility-verified color palette: A cohesive color system that follows ADA and WCAG standards to be inclusive and compliant.
Unique font system: Curated font pairings for headlines, subheadings, body copy, and accents.
Brand patterns and textures: Two distinctive visual assets that extend your identity beyond the logo.
Brand guidelines: A practical reference covering color use, and type hierarchy so your brand stays consistent whether you're updating your website or handing files to a printer.
All file formats: SVG, EPS, PNG, PDF, and an editable Canva link.
Only digital files included.
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Investment: $949
Timeline:
Once you've purchased and submitted your business name along with any relevant details, your completed brand kit is delivered within ten business days. You'll receive a single download link containing all files, organized and ready to use.
There is one round of revisions included, limited to your wordmark to adjust spacing, sizing, or a lockup if something isn't working for your specific name. The color palette, typography system, marks, and overall design direction are set and are not customizable as part of this offering.
If you need something more tailored to your specific vision, The Trust Foundation package might be a better fit.
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You're launching or rebranding and need a professional visual identity without the timeline or cost of a fully custom project.
You've been piecing together your brand from different templates and free fonts, but want something cohesive.
You want something that feels distinctly yours, not like every other brand using the same aesthetic.
You're ready to invest in your brand, but a months-long custom engagement isn't the right fit right now.
BRAND KITS
DESIGN RETAINER
The Partnership
With The Partnership package, you may reserve a set number of hours each month applied across a range of design needs at a discounted hourly rate. Because the work builds on your established brand foundation, execution is faster, more consistent, and more considered than starting fresh with someone new.
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Each month, your reserved hours can be applied across:
Social media graphics (static posts, story templates, campaign sets)
Email newsletter graphics
Event promotion materials (digital flyers, banners, save-the-dates)
Digital or printed materials (one-pagers, handouts, resource sheets)
Print collateral (rack cards, business cards, brochures)
Presentation decks and slide templates
Annual report and impact report page design
and more!
The specific deliverables are scoped at the start of each month based on what you actually have coming up. Unused hours do not roll over.
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Light: 5 hours, $550/month
Standard: 10 hours, $1,050/month
Full: 15 hours, $1,500/month
Important notes:
Turnaround time for deliverables: small assets within two business days; larger pieces within five business days.
Retainer clients must have an existing brand identity before we begin, either a Wellfolk Design project or a complete brand system from another designer. This work builds on a foundation; it doesn't create one.
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Your practice or organization consistently produces content, such as events or campaigns, and you need continuous design support.
You spend too much time in Canva making things that don't quite look right, and that time belongs somewhere else.
You want one person who knows your audience, your mission, and your visual language.
The communities you serve deserve materials that look as credible and considered as the work behind them.
Frequently Asked Questions
If you have other questions, please reach out through our contact form here.
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You'll need a clear sense of who you serve and what you offer - that’s it! We handle the rest and will collaborate with you to get to where you’re wanting to go.
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Start by filling out our inquiry form here. It takes about five minutes, and helps us understand where you're at and what you're working toward. From there, we'll schedule a discovery call to talk through your goals, answer your questions, and make sure we're a good fit before anything is committed to.
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In most cases, no. Layering new design onto a foundation that was built on a different strategy tends to create more inconsistency, not less. If you're unsure whether your current brand can be built on, we can talk through it on a call.
The only package that would work successfully with your existing brand is the Creative Retainer. Please check the deliverables section for what options are available.
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Our work is rooted in mission-driven industries, which is where we do our best work. If you're building something that prioritizes people and purpose, we're likely a good fit even if you don't fit neatly into one of those categories.
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A logo alone won't fulfill a brand’s needs. What your business needs is a cohesive identity where every visual element is working together with intention. We don't offer logo-only projects, but The Trust Foundation: Brand Strategy & Identity package gives you a full system built to last.
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We build on Squarespace. It's a robust, well-supported platform that's manageable for non-designers. You'll be able to update your own content, add pages, and make changes without needing to hire someone every time. It also handles hosting, security, and mobile responsiveness out of the box. If you're currently on a different platform, we can talk through what a migration might look like and whether it makes sense for your situation.
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Yes. A deposit is required to hold your project start date, and the remaining balance is broken into installments throughout the project. We'll outline exactly what that looks like in your proposal.
Your mission is worth building around.
We intentionally work with purpose-driven organizations. If your work is rooted in making a positive impact, we'd love to help shape how it shows up in the world.