The most expensive brand mistake is rebranding when the problem is actually the strategy. Here's how to tell the difference, and how to approach the solution.

It’s important that your year-end giving campaigns are given the same consideration in terms of branding as your other campaigns. Here's what brand consistency, or the lack of it, means for nonprofit year-end giving.

Not all of these are about the designer. Some are about whether your organization is ready. Five questions health practices and nonprofits should ask before starting a brand project.

Typography communicates before content does. Here's what different font categories signal to patients and donors, and how to choose type that works for your organization.

Visual credibility is measurable and documented in healthcare UX research. Here's what patients decide about your practice before they read a single word, and which signals drive that decision.

Most health practices treat their website as a one-time project. Here's what UX research says about what that actually costs organizations over time.

The intake form is the first experience inside your health practice. Let’s dive in to what service design thinking says about what it communicates to patients before they arrive.

Nonprofits that defer brand design because of budget rarely save money. Here's what the accumulated cost of inconsistent, deferred design work actually looks like.

What does a nonprofit homepage need to say to a first-time visitor? Five things UX research on nonprofit websites consistently shows are missing or unclear.

The intake form is the first experience inside your health practice. Here's what service design thinking says about what it communicates to patients before they arrive.

Most health practices evaluate their brand by how it looks. These five questions tell you whether it's actually working for patients, donors, and your team.

Most health practices evaluate their brand by how it looks. These five questions tell you whether it's actually working for patients, donors, and your team.

A donor lands on your nonprofit's homepage with no context and eight seconds to decide if you're worth trusting. Here's what design does in that moment.

Trust isn't built by your mission statement. Here are five visual signals that determine whether patients and donors trust your organization before reading a word.

Most nonprofits build their brand piece by piece, with input from a lot of people that is sometimes conflicting. We offer solutions to the structural challenge that creates and what changes when it's addressed.

Before any design begins, three things happen. Here's the discovery and strategy process behind every Wellfolk brand and web project.

Someone decides whether to trust your health practice or nonprofit in under ten seconds.

True wellness isn't just physical health. It's housing, food, education, and community. Here's why that belief is the foundation of this studio, and what it means for the work.

Most health practices believe they have a brand because they have a logo. Here's what's actually missing — and why the gap matters.

Six principles that separate a brand built to last from one that expires applied to health practices, wellness organizations, and nonprofits.