Wellfolk Design Blog
Strategic design thinking for health practices, wellness organizations, and nonprofits. Sharing specific guidance on what good branding actually requires, why it matters for the people you serve, and how design can do more of the work you need it to.
Why Your Wellness Brand Looks Like Every Other Wellness Brand
Most health practices evaluate their brand by how it looks. These five questions tell you whether it's actually working for patients, donors, and your team.
Is Your Health Brand Actually Working For You?
Most health practices evaluate their brand by how it looks. These five questions tell you whether it's actually working for patients, donors, and your team.
Nonprofit Orgs: What a First-Time Donor Sees on Your Homepage
A donor lands on your nonprofit's homepage with no context and eight seconds to decide if you're worth trusting. Here's what design does in that moment.
Five Things That Make a Brand Feel Trustworthy
Trust isn't built by your mission statement. Here are five visual signals that determine whether patients and donors trust your organization before reading a word.
What We Do Before Designing The Visuals: The Brand Strategy Process Explained
Before any design begins, three things happen. Here's the discovery and strategy process behind every Wellfolk brand and web project.
Rooted in care and built to convert
You’ve built a successful business, give it the online presence that it deserves. Building a website the traditional way, from the ground up, is hard work. Fortunately, we’ve done the hard work for you. Our templates are built with small businesses in mind, so you can take your mind off your website.