Wellfolk Design Blog
Strategic design thinking for health practices, wellness organizations, and nonprofits. Sharing specific guidance on what good branding actually requires, why it matters for the people you serve, and how design can do more of the work you need it to.
Is Your Health Brand Actually Working For You?
Most health practices evaluate their brand by how it looks. These five questions tell you whether it's actually working for patients, donors, and your team.
Nonprofit Orgs: What a First-Time Donor Sees on Your Homepage
A donor lands on your nonprofit's homepage with no context and eight seconds to decide if you're worth trusting. Here's what design does in that moment.
Five Things That Make a Brand Feel Trustworthy
Trust isn't built by your mission statement. Here are five visual signals that determine whether patients and donors trust your organization before reading a word.
Too Many Cooks in the Kitchen: Designing Your Nonprofit Organization Website
Most nonprofits build their brand piece by piece, with input from a lot of people that is sometimes conflicting. We offer solutions to the structural challenge that creates and what changes when it's addressed.
Wellfolk Design: Built on a Bigger Definition of Well
True wellness isn't just physical health. It's housing, food, education, and community. Here's why that belief is the foundation of this studio, and what it means for the work.
Six Things a Brand Built to Last Is Made Of
Six principles that separate a brand built to last from one that expires applied to health practices, wellness organizations, and nonprofits.
The Wellfolk Design Color Palette: Why Every Color Has a Name
Every color in the Wellfolk Design palette is named for something real, not a trend cycle. Here's why that matters, and what it means for health and wellness brands.
Your Brand Is the First Moment of Care You Offer Someone
The first thing people experience from your health practice or nonprofit is your brand. Here's why that first moment matters.
Rooted in care and built to convert
You’ve built a successful business, give it the online presence that it deserves. Building a website the traditional way, from the ground up, is hard work. Fortunately, we’ve done the hard work for you. Our templates are built with small businesses in mind, so you can take your mind off your website.