Wellfolk Design Blog
Strategic design thinking for health practices, wellness organizations, and nonprofits. Sharing specific guidance on what good branding actually requires, why it matters for the people you serve, and how design can do more of the work you need it to.
Your Website Isn't Finished When It Launches
Most health practices treat their website as a one-time project. Here's what UX research says about what that actually costs organizations over time.
"We Can't Afford Good Design" - The Myth That Costs Engagement For Nonprofits
Nonprofits that defer brand design because of budget rarely save money. Here's what the accumulated cost of inconsistent, deferred design work actually looks like.
Five Things Your Nonprofit Homepage Should Communicate
What does a nonprofit homepage need to say to a first-time visitor? Five things UX research on nonprofit websites consistently shows are missing or unclear.
Your Patient Intake Form Is Part of Your Brand
The intake form is the first experience inside your health practice. Here's what service design thinking says about what it communicates to patients before they arrive.
Nonprofit Orgs: What a First-Time Donor Sees on Your Homepage
A donor lands on your nonprofit's homepage with no context and eight seconds to decide if you're worth trusting. Here's what design does in that moment.
Too Many Cooks in the Kitchen: Designing Your Nonprofit Organization Website
Most nonprofits build their brand piece by piece, with input from a lot of people that is sometimes conflicting. We offer solutions to the structural challenge that creates and what changes when it's addressed.
Wellfolk Design: Built on a Bigger Definition of Well
True wellness isn't just physical health. It's housing, food, education, and community. Here's why that belief is the foundation of this studio, and what it means for the work.
Six Things a Brand Built to Last Is Made Of
Six principles that separate a brand built to last from one that expires applied to health practices, wellness organizations, and nonprofits.
Rooted in care and built to convert
You’ve built a successful business, give it the online presence that it deserves. Building a website the traditional way, from the ground up, is hard work. Fortunately, we’ve done the hard work for you. Our templates are built with small businesses in mind, so you can take your mind off your website.