Wellfolk Design Blog
Strategic design thinking for health practices, wellness organizations, and nonprofits. Sharing specific guidance on what good branding actually requires, why it matters for the people you serve, and how design can do more of the work you need it to.
**Is Your Organization Ready for a Brand Project?
Not every organization is ready for a brand project. Here's what needs to be in place before any design work begins, and what happens when it isn't.
**What Makes a Brand Mark Successful?
A brand mark has to solve specific problems at specific sizes. We dive in to what every brand mark should be built around.
**A Rebrand Won't Fix a Strategy Problem
The most expensive brand mistake is rebranding when the problem is actually the strategy. Here's how to tell the difference, and how to approach the solution.
Five Questions to Ask Before You Hire a Brand Designer
Not all of these are about the designer. Some are about whether your organization is ready. Five questions health practices and nonprofits should ask before starting a brand project.
What We Do Before Designing The Visuals: The Brand Strategy Process Explained
Before any design begins, three things happen. Here's the discovery and strategy process behind every Wellfolk brand and web project.
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